Founding Marketing Lead
Location
Remote (US & New York City-based preferred)
About Cartwheel
Cartwheel is revolutionizing the 3D animation industry with our generative animation platform. Our tool empowers creators to animate characters for videos, games, movies, advertisements, social media, or VR simply by typing commands, recording themselves or using reference video, or choosing from the world's largest motion library. This approach makes 3D animation more accessible, efficient, and fun for professional animators, creators, or anyone that wants to get creative.
The Role
As Cartwheel's inaugural marketing lead, you will be instrumental in introducing our groundbreaking platform to the world. This role requires an experienced, strategic, and hands-on marketer capable of developing and executing campaigns that drive awareness, adoption, and engagement among our target audiences from concept through execution.
What You'll Do
- Develop and Implement Marketing Strategy: Craft and execute a comprehensive marketing plan to drive brand awareness and user acquisition across various creative industries. You will own this side of our business, bringing new strategies and best practices to the company.
- Content Creation: Produce compelling content, including blog posts, tutorials, case studies, and social media updates, to educate potential users about the benefits and applications of our platform.
- Digital Marketing: Manage and optimize digital campaigns across channels such as email, social media, and search engines to attract and engage users.
- Community Building: Foster and grow a community of creators, animators, and enthusiasts through engagement initiatives, forums, and events.
- Partnerships: Identify and establish partnerships with industry influencers, educational institutions, and creative organizations to expand our reach.
- Analytics and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to inform strategy adjustments.
Who You Are
- 5+ years of experience in marketing, preferably in a startup or tech environment.
- Experience in B2C or prosumer marketing, ideally targeting creative professionals (e.g., animators, game designers, content creators).
- Strong storytelling and content marketing skills, with the ability to communicate complex concepts in an accessible and engaging way.
- Hands-on experience in performance marketing, including paid social, SEO, email marketing, and conversion optimization.
- Familiarity with digital marketing tools and platforms, including CRM systems, email marketing, and analytics tools.
- Experience building and engaging communities, with a deep understanding of platforms like Twitter, Discord, Reddit, and LinkedIn, while also developing offline networks with Educators and other sectors.
- Strong analytical mindset, comfortable setting KPIs, analyzing performance data, and using insights to optimize campaigns.
- Ability to execute across multiple channels while thinking strategically about long-term brand positioning and growth.
- A builder mentality with a bias for action. You are a self-starter who is comfortable working independently and making data-driven decisions.
- Passion for animation, gaming, or creative tools is a big plus!
Why Join Us?
- Impact: Play a pivotal role in shaping the future of 3D animation technology through groundbreaking AI research.
- Growth: Opportunity to grow with the company, with potential for increased responsibilities and leadership roles.
- Culture: Join a collaborative and innovative team that values initiative, creativity, and diversity.
- Mission: Contribute to a mission-driven organization dedicated to making animation more accessible for creative people worldwide.
If you're passionate about making a significant impact and helping to drive the success of a groundbreaking tool, we'd love to hear from you!
Apply now